Hinterland Green

Sunday, July 5, 2009

Best Buy to Sell Green Vehicles, Adds Electric Bicycles and Scooters

Brammo Enertia Electric Bike (Enertia Bike)

Consumer-electronics retail giant Best Buy Co., is charting a new course -- selling green vehicles. The company has already begun offering electric powered scooters, bicycles and Segway Inc. transporters. The company will introduce the Brammo Enertia, a futuristic electric motorcycle , which can travel 45 miles at speeds of up to 50 miles per hour. It plugs into a standard wall outlet. The company is mum on when it will actually begin selling the motorcycles, but Brammo Inc. representatives have told the Wall Street Journal that they will debut in a Portland store this month. These green motorcycles will retail for about $11,995, a price that is too high given the current economic climate.

Best Buy plans to sell green vehicles like electric-powered scooters. These electric vehicles won't be a cash cow for Best Buy anytime soon, but the investment could prove to be a wise one in the years to come. The retailer told the Wall Street Journal that its electric vehicles push is part of a re-imagining of the company's product mix involving a corporate division known as Best Buy Labs, which is looking to make better use of the company's Geek Squad electronics technicians.
Another frontier being explored: home automation systems that manage air-conditioning, lights and appliances, and reduce energy use.

More News on Brammo Enertia

Consumer Reports Features Brammo Enertia
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